The New York Times does Dollar Store

Courtsey of Tony Cenicola/The New York Times

What every human seeks is companionship, the feeling that among all the billions of people on this planet of ours there is at least one person that can see you for who you are and shares common beliefs.

I am not alone.

The New York Times journalist, Henry Alford, has ventured into the world of 99 cent store dining. His aim was to create a meal a night using only ingredients from the dollar store and then end this experiment with a dinner party for some poor souls …. or friends as we like to call them.

Alford found that the dollar stores didn’t have any butter, good olive oil, flour, fresh vegetables. So far so British pound shop. But it seems that American stores have refrigerated sections. Oh the luxury! So Alford made a chicken dish one night (I’ve sampled canned meat but I think I would have to draw the line at 99p chicken…) and made soup with frozen peas (yum) and broccoli.

I was interested to know whether the journalists dinner party was of the same, ahem, calibre as my own dinner. As soon as I read that his first course was an antipasto tray consisting of pepperoncini, olives, artichoke hearts, salami and Brie, I knew the answer. Finding artichoke hearts in my pound shop would be like finding a Christmas tree in the Sahara desert. This course was followed by chilled pear soup with a star anise floating on the top for decoration. STAR ANISE?! Artichoke hearts?! What sort of pound shop was this? The gourmet Upper East Side pound shop? A pound shop in Brunei? My pound shop is in an area of London called Holloway. It would be hard enough to find those ingredients in a local Holloway shop let alone in the pound shop.

To continue to read from Alfords menu would depress me. You can read the results for yourself here.

Suffice to say his pecan dessert looked very pretty and tasty though perhaps it lacked the ‘creativity’ of my dinner party cakes. At least thats what I like to tell myself.

Day….oh 148 – I’m Back!


Spring has sprung and all around us are the joys of nature that a new season brings.

Last week in the countryside I leaned on a wooden fence to gaze at the lambs bouncing merrily across a daffodil strewn field and thought “Finally, you are mine for the eating”.

The Pound Shop bet is over and I can eat fresh produce once more.

So busy have I been gorging myself on bloody flesh, gooey cheese and the greenest of greens, that I seem to have completely neglected this blog. Indeed I didn’t even write about the final death throes – of the bet not me.

A quick reminder: The bet was to survive 30 days buying only things from the 99p store including food.

I won the bet (and I use the word ‘won’ very loosely) and claimed my prize of One Gold Coin of the Realm from my brother who had originally challenged me. There were rules to the bet and admittedly I slipped up a number of times. For example: I was out with a friend and hungry so my generous friend bought me a meal. After almost a month of no fresh food you’d think I’d order a salad or half a dozen side orders of vegetables but no! My palette had become so accustomed to the sugary processed flavour of pre-packaged food that I ordered carbonara pasta – the stodgiest thing I could find on the menu. Ironically, you can quite easily find ready-made carbonara in the pound shop. And by some clever fluke the restaurant where we were eating had managed to make my pasta taste exactly as if it had come from a tin…

I also didn’t exactly manage to refrain from partaking of the odd tipple of wine. I think this is completely forgivable as I am half Italian after all. Wine is like breathing to the Italians and you wouldn’t want to stop me breathing right?

So I’ve finished and plan to become a temporary freegan next. If I can find any who live in London. Man, are the freegans elusive! Trying to get in contact with one is like trying to find a sober Irishman on St. Patrick’s day. Impossible. So if anyone knows of any (freegans not sober Irish guys) please contact me by leaving a message here.

The pound shop blog is not quite over. There are still a few things that I did not quite get to writing about like my pound shop dinner party and Henry James.

So watch this space for more…

Day 23 – A dog’s dinner


If you’ve had sleepness nights wondering what kind of horrors I’ve been eating, wonder no more. This is the thing of true nightmares. Tinned meat. Its unique quality is that it manages not to look or taste like meat at all. And no, of course I didn’t eat this…it went straight into the bin and I doubt even a freegan would take it out again.

Day 21 – Dumpster Diving


It was my brother, Chris who set me this pound shop challenge. And it is my brother Chris who is already plotting the next bet. This time he wants me to become a freegan. ‘What’s a freegan?’, I hear you cry. For those who don’t know here’s the blurb from Wiki:

Freeganism is an anti-consumerism lifestyle whereby people employ alternative living strategies based on “limited participation in the conventional economy and minimal consumption of resources. Freegans embrace community, generosity, social concern, freedom, cooperation, and sharing in opposition to a society based on materialism, moral apathy, competition, conformity, and greed.

Yes, basically you root around in bins looking for food.

There are many restaurants, supermarkets and cafes that throw away their goods because they have expired when the food is still edible. In a world where others are struggling to find food to eat, this really is a disgusting thought. I have heard of schemes in Italy that organise ways of talking the expired food to homeless shelters and places of need. Here it is illegal, as far as I understand, to give away food that is past its sell-by-date. So they have to chuck it away. And this is where the freegans step in, to prove what a wasteful society we are.

So I’m considering this bet….but not until Christmas is over. I want my not-very-likely-to-be-found-in-a-bin roast goose first….

Day 19 – Ode to a vegetable


Oh carrot when raw you’re a tasty treat

In the form of a cake you’re hard to beat

At the end of a stick you’re such a tease

Grated in salad you’re so quick to please

And as a juice you’re pretty drink-able

Smothered in butter you’re equally sink-able

But as a hair colour you’re pretty unthinkable

Because no-one wants to be ginger.

Day 18 – I need your brain


My imagination has run dry. I need your suggestions for recipes using only ingredients from the pound shop (list below).

You suggest it. I’ll create it. Maybe. And if you’re really unlucky I’ll make you taste it.

  • honey
  • tinned tomatoes
  • rice
  • potatoes
  • onions
  • chocolate of every variety you can imagine
  • muffin mix
  • lemon juice
  • tinned tuna
  • tinned crab
  • tinned ‘meat’
  • tinned sardines
  • tinned pink salmon
  • corned beef
  • white bread
  • olives
  • olive oil
  • dried chilli
  • garlic cloves in oil
  • tracker bars
  • breakfast cereal
  • flour
  • sugar
  • tea
  • coffee
  • nuts – cashew, peanuts
  • crisps
  • croutons
  • chicken soup
  • baked beans
  • liquorice
  • candy floss
  • peanut butter
  • ready made pasta salad
  • mustard
  • dates
  • dried apricots
  • raisins
  • sweet and sour sauce
  • BBQ sauce
  • Curry sauce
  • Worcestershire sauce
  • cranberry sauce
  • Mayonnaise
  • peppers under oil
  • tinned white beans
  • tinned macaroni
  • chicken stock
  • beef stock
  • fray bentos pies
  • paella in a box
  • beef risotto in a box
  • beef curry in a box
  • jarred red cabbage
  • jarred white asparagus
  • gherkins
  • chicken cup-a-soup
  • tomato cup-a-soup

Day 17 – Waiter, there’s some dry shrimp in my paella


And now all the way from sunny Spain, via King’s Lynn, comes paella in a box! That’s right folks everything for that authentic Spanish flavour in one handy box: dehydrated vegetables, dried shrimp and everyones favourite Monosodium Glutamate. Hear the castanets, watch the swirling skirts of the flamenco dancers as you lift a forkful of that tasty rice to your mouth. Oh can it get any better than this? No, no it can’t, for you dear friends are eating a Vesta paella meal for one.